What is an SEO Company?
An SEO company is one that partners with different businesses and other websites to improve a website’s visibility in search engines. Improved visibility means more organic traffic coming to the website in the long run. And as more people visit the website, it then leads to an increase in leads and sales for the company, which helps in increasing the revenue of the brand.
Before going ahead, let us first know some basic things about SEO:
WHAT IS SEO?
SEO is the acronym for Search Engine Optimization. It is used to make a website get the top rank on any search engine result page like Google and Bing etc. For anyone that has a business website and wants to get a considerable amount of organic traffic, then SEO is the way that website will get top rank on the Search Engine.
SEO is basically of two types:
ON-PAGE & OFF-PAGE SEO
On-page SEO refers to the optimization of the structure and content of the website. In other words, it is a technique for optimizing anything on your website’s page. With this technique, the website can reach the top of the Search Engine and get relevant organic traffic. It involves optimizing content, title tags, internal links, and website URLs.
Off-Page SEO involves techniques performed outside of the website to influence the rankings on the Search Engine. Building backlinks is one of the core factors of Off-Page SEO. Search engines consider backlinks as proof of the linked-to content’s quality and trustworthiness. A website that has a lot of high-standard backlinks from other third-party websites usually ranks better than any other equal website with fewer backlinks.
What does an SEO company do?
As per the requirement, an SEO company helps clients achieve their goals, basically getting their website better visibility. It is done using various tools; these tools are used for the following things:
- Keyword ranking
- Organic traffic
- Backlink analysis
- Broken URL reports
Handling digital marketing needs on your own means spending valuable resources and time that may be required in other businesses. Hiring an in-house SEO team means you will spend more money on salaries.
With an SEO company, you will only pay for the services that are required. Moreover, a team of different professionals handling various aspects of the needs of the website guarantee success.
You will save money hiring an SEO agency instead of hiring an in-house team. Good SEO companies make a living by helping businesses succeed in their SEO campaigns. These companies are well-equipped and have the required knowledge and expertise.
They know the best campaigns and strategies that suit business needs. These companies also understand how to utilize the marketing budget to deliver the best results in the shortest possible time.
These expert professionals have worked for many years with companies from different industries. They use their experience and skills to ensure the website owner’s desired results.
Search Engine Optimization involves more than just determining ways of getting more traffic to your business website. It also consists in attracting the correct type of traffic that can be converted into loyal clients in the long run.
SEO professionals help businesses get prospective customers who are currently looking for the products or services you provide. As a result, you will get higher returns than what you had invested and will have a better foundation for building a brand. Moreover, these results are permanent and will benefit the business for many years.
The benefits of working with an SEO company
Enhanced User Experience
SEO processes have focused on providing relevant information, related photos, or videos with relevant content and easy-to-navigate web pages, making the website more user-friendly and enhancing the user experience.
Generate More Sales
When combined with Google Ads, SEO is the most effective lead generation method for any inbound marketing strategy. It works best promoting both the local businesses and international ones. As an SEO company helps bring more people to the website, more sales are made.
Higher Conversion Rate
It is now a well-known fact that doing SEO increases the conversion rate compared to traditional marketing methods used in the past.
Better Traffic Coming to the Website
A well-ranked website also has better CTR, i.e., Click through Ratio. It increases the revenue of the brand. Moreover, the number of people coming to the website also increases. It also helps in getting more revenue.
Enhanced Brand Value
It is much easier to become the leader of the brand using correct SEO techniques. Brand Awareness is also one of the advantages one can get through the SEO Company. Better website visibility on the search engine increases the company’s brand value.
How does an SEO company work?
Basically, an SEO company assists in raising the ranks of the website, increasing the website traffic, and it also helps in raising social media engagement. Here are some of the functions that an SEO company does to achieve the required target.
- Carrying out a website checking to look for issues that may have to be removed.
- Create material that contains pertinent keywords and related phrases.
- Produce content that is optimized for the search engine
- Be easily readable for people of all ages.
- Understanding User Intent to increase the user interaction on the website.
- Performance of the website as loading speed is one of the significant ranking elements. It also affects the conversion rate.
- Making the website mobile friendly
- Submitting a sitemap to search engines that explains to search engines what the website is all about.
SEO Company also improves the user engagement of the website. This is related to many other factors. But mainly has to do with persuading users to take specific actions. It makes the user go for the call to action on the website. It creates an atmosphere that gives the visitors the highest possible user experience. Managing your project and website, rating and traffic monitoring, selecting the best keywords to appear in organic search results, creating material to get better search results, and establishing links to other websites that are relevant. These are some of the things that an SEO Company works on to get the desired result.
What’s it like working with an SEO company?
There’s absolutely no way for an SEO company to guarantee that they can make the website end up on page one of Google. It is a long-term process, and it requires time and correct measures to get the results. If someone is telling you that they can get your website to the first page in one or two months, then they are not sure of what they are saying.
And SEO Company will give you regular reports of the things that are happening. Regular updates and reports are a key marker of a good SEO company. If an SEO company says they’re going to improve visibility in the search engine results pages, they’ll show you an ongoing report that tracks this data over time.
Want to know a quick way to determine whether a company is professional – meaning they have an actual business with employees, processes, and systems – or it’s just a side hustle designed to bring in beer money on the weekends? Responsiveness will tell you everything you need to know.
Content is the most important thing
What makes content high in quality?
- It should be rich and lengthy. The days of high-performing 500-word blog posts are over. Nowadays, you need posts that are 1,000 words, 2,000 words, or even 3,000-plus words to get maximum SEO impact.
- It should be produced by a talented writer who is writing in his or her native language. If you’re hiring an SEO company to handle your copy needs, make sure they are native and have a good experience.
When should you hire an SEO company?
If you are thinking and still not sure, when should you work with an SEO firm? To answer your question, you should engage an SEO company when your business has the necessary resources. You have decided that you have to grow that it is not happening using the normal techniques. Then it is time to go for an SEO company and see the growth that you are looking for. To understand whether we are reaching everyone who is about to enter the funnel, you will need an SEO company that will determine the gap that is there in the website and the marketing terms.
Here are five things that one needs to know before hiring an SEO Company:
1- How does the SEO Company adapt strategy to your brand/business?
SEO for a local business interested in attracting customers from a dozen zip codes requires a very different approach than SEO for a major corporation with a global market, as SEO is not a one-size-fits-all solution. Make sure that the company can highlight specific places where the general approach will vary.
2- What metrics define “success”?
SEO companies build their plans around some specific goals. If you’re looking for increased traffic, they may prioritize keyword optimization or content creation. If you’re looking for more local traffic, they may recommend optimizing your local business profiles on directory and review sites. SEO company’s success metrics will be directly based on your business goals.
3- How long does it take to get the results?
Effective SEO takes time. However, one can expect results from legitimate SEO techniques within three months. Moreover, it also depends on the health of the website. Correcting technical errors and oversights can net some legitimate SEO gains in a short period of time. However, if the website is already structured well and free from technical issues, one might have to wait longer.
4- How does the SEO Company make their marketing strategy?
SEO goes hand-in-hand with content marketing, where social media is also used to get backlinks that build the reputation of the website and also help in increasing traffic. The SEO Company will have to work with other marketing teams and all other teams as needed, such as your web development and sales teams.
5- How is keyword research done?
Keyword research does not mean just plugging a term into a keyword research tool to get a list of relevant keywords and then insert it in various places. Nowadays, Keyword research requires much more effort that helps to understand what information a user is looking for when searching a keyword phrase and provides content catered to the intent behind the search.
Here are some details about the services that the SEO Company provides.
Keyword research services
By researching the terms a searcher uses to find your site, you can strategically place them throughout your website. It shows search engines that you know what you’re talking about and deserve to rank higher in the Search Engine. Other benefits include understanding keyword trends, growing organic traffic, producing relevant content, attracting qualified consumers and gaining market insights.
There are four types of keywords:
You need to know the exact type of keywords that has to be placed on your website and that can be identified by an SEO company.
SEO AUDITING SERVICES
An SEO audit inspects different aspects of the website to determine optimization issues. An audit looks at things like site structure, technical errors, keyword targeting, search engine indexing, page speed, duplicate content issues, link structure and some other things too.
Some benefits of conducting an audit include:
- Improving your site’s performance.
- Remedying any SEO practices that penalize your site.
- Discovering which keywords you rank for.
- Understanding what your competitors are doing.
Link building services
Link building services involve actions that directly impact search rankings. Search engines look at the technical aspects of the site, as well as the site’s expertise, authority to rank a website. When a website gains numerous backlinks from relevant, authoritative sites, search engines are more likely to view your site as an authority. Google wants to serve relevant content to searchers, so they continue to use the search engine. Backlinks help tell Google which sites are relevant to a search query, and which sites are not. Therefore, this reinforces the importance for site editors to choose backlinks from relevant, authoritative sites with good reputations.
KEYWORD RANK TRACKING
Keyword tracking helps owners monitor their site’s performance using their most important keywords. By tracking keywords, website owners can discover new keywords their site should rank for and keywords that have dropped in rankings.
Tracking keywords is also helpful in monitoring competitors and their SEO tactics. You can understand which keywords they are ranking for, their best content, and how to outperform them.
SEO MONTHLY REPORTING
An SEO report is a helpful way to know how the site is performing in search. A monthly report can keep clients apprised of how their site functions. Some things you might see in a monthly report include traffic by channel, page-level traffic, conversion rate & return on investment, time on site, link report and keyword ranking report. It is essential to cleat your goals so the agency can customize the report.
ONGOING SEO SERVICES
Nowadays, SEO does not only revolves around keywords and links. Over time user experience evolves and so should the website. Some examples of what is considered when looking for further optimization include targeting new keyword trends, obtaining backlinks from new sites, creating new content for users and optimizing pages.
LOCAL SEO SERVICES
Local SEO is a strategy that optimizes your online business for local search results. This strategy targets customers in a specific region or city. Google provides business that include information such as business name, address, and phone number, hours of operation, customer reviews, link to the website and photos and videos.
Red flags to avoid when hiring an SEO company
- There is no clear communication regarding their SEO strategies. They either don’t know what they’re doing. Or maybe they’re using black-hat techniques.
- They are non-communicative as open and consistent communication is essential to a successful SEO partnership. Issues with communication during the process can be a major setback.
- As natural backlinks are published by other websites, the SEO Company shouldn’t have control over anchor text. It is because they don’t own or control the websites.
- They are over promising. A high inbound link velocity is a sign of automation and a negative signal to search engines. It has been already said above that building real links takes time as it involves some real work.
- The SEO Company is not indexed by the Google. You can run a quick Google search for the firm’s brand name.If you don’t see any results, then they have either been de-indexed or they’re horrible at SEO Company.
- Although reviews need to be taken with a grain of salt, but a trusted agency should have a decent amount of reviews which are actually good.
- There is no proof of previous work by the company. So, if you can’t find any evidence of success or proof that the agency can achieve results, it may be that they are not able to do it anyway.
- There is no guarantee that number one position will be achieved. While there are best practices to follow and strategies that will put you in the best position to perform in search. However, at the end of the day, Google controls the rankings and there is no guarantee.