Are you want to know what actually digital marketing agency do for your online business growth? So, do not worry because, in this article, we will completely guide you about the various digital marketing strategies.
Let us admit it. Humans have become highly technologically savvy; from a 10-year-old to an 80-year-old, everyone knows how to use technology.
The days when ads in magazines and newspapers would help you gain popularity with your customers are long behind us. You, as a business owner, are surely aware of the power of digital marketing. The rising importance of online activity means that shoppers have developed a strong preference for shopping through the internet.
A large majority of these shoppers use search engines like Google, to do their research and to purchase what they’re looking for. Digital marketing is what helps you attract these shoppers and turn them into your potential customers! No matter what size your business is, tapping into the world of digital marketing will have multi-fold benefits for you.
Today, the online market is crowded with sellers. So, you need to stay one step ahead of your competitors and have a very strong online presence. You have to always be visible to your target market, especially when they are not actively seeking you out. The more visible you are, the more likely that this person’s customer will remember your brand name and end up buying products from you when she needs a particular product. This is the goal of digital marketing.
With the move towards online shopping and the increasing need for good digital marketing as part of the business strategy, the trend has been to hire the services of a digital marketing agency. These agencies take care of multiple businesses’ online campaigns to help them gain the right kind of attention and get their sales soaring high.
Digital marketing agencies have the skills and experience to help you with the following broad goals:
1. Increasing visibility online
- Build a robust customer base
- Improve brand loyalty
- Boost sales and revenues
In this post, we will cover comprehensively the work that a digital marketing agency is expected to do for you and how it can help with your overall sales and marketing targets.
But what exactly is Digital Marketing?
Before we talk about the work that a digital marketing agency does, it is important to understand what digital marketing is all about.
Marketing is one of the pillars of business. It is a business activity aimed at showcasing your products and business in the best possible way so as to attract customers and increase sales.
Traditional marketing efforts are focused on reaching potential customers through newspapers, magazines, billboards, TV commercials, etc. While these remain important today as well, digital marketing acts as an additional pillar to support your business’ growth.
Digital Marketing, as the name suggests, pertains to all marketing activities undertaken in the digital/online arena. Digital marketing is a completely different ballgame when compared to traditional marketing activities.
Any individual, on average, spends around 6-7 hours consuming digital content. Post-covid the usage of online platforms has got a fresh push in the upward direction. Now, this presents itself as a massive opportunity to reach your huge potential customer base and make your brand popular. Digital marketing is all about leveraging these online platforms that consumers are using daily to bring about visibility for your business.
Digital marketing makes use of some interesting strategies such as email marketing, social media marketing, search engine optimization (SEO), Pay-per-click (PPC) Advertising, Content marketing, and much more.
How does a Digital Marketing Agency work?
Typically, a digital marketing agency is employed for the long run to meet your business’ long-term marketing goals. This does not mean that you cannot hire a digital marketing company for one-off projects like the creation of a new website or overhauling your social media profiles.
A digital marketing agency upon being hired will usually take some time to understand all your business. Since they have marketing experts on board who are well aware of trends and standards in the digital world, they will be able to guide you well on the kind of strategies that would work particularly for your business.
A good digital marketing agency will cover all bases when devising a digital marketing strategy for your business. They will come up with customized roadmaps based on the following important factors:
1. Budgetary allocations
2. Overall marketing goals
3. Existing marketing strategies
4. The industry to which your business belongs
5. The target market or audience
6. Any expansion plans that you may have
7. The niche that your products belong to
8. Your overall business goals and future vision for your company
9. The core business values
10. Your own expectations of hiring an external agency for your digital marketing needs
These points will be discussed well in advance with all the stakeholders involved and in an organized way before they even start creating a digital marketing plan for your business.
Typically, there will be a single point of contact from the marketing agency who is assigned to your project. This is the person who will be responsible for giving you regular updates about the progress of all the marketing efforts through calls, meetings, reports, etc.
What will the Digital Marketing company do for you?
The digital marketing company will be expected to do the following tasks for you:
- Build and maintain your online presence
- Integrate your online profiles on various platforms to improve user experience
- Constantly keep up with changing trends
- Undertake meaningful analysis and build reports that can help identify the most effective digital marketing strategies
While these are the overall goals that will be achieved, there are various means to the above end-goals. Let us look at all these different channels through which digital marketing can operate:
- Website design and development
- Website optimization
- Content curation
- Content optimization
- Search engine marketing
- Social media marketing
- Mobile Marketing
- Placement of online ads
- Email marketing
- Online Branding
- Facebook Advertising
- Video Production
- Public Relations
Contrary to popular belief, building a website and social media pages are two of the many routes to take when it comes to digital marketing. Properly targeted strategies need to be implemented in order to make sure that your website and social media pages feature amongst the topmost search results pertaining to your products and services. And once you achieve that it still doesn’t mean the battle is won. You have to keep working on maintaining your search rankings. A digital marketing agency will consistently work with you in this direction.
Wondering if you should hire a Digital Marketing Agency?
The scope of digital marketing is vast, and it has far-reaching implications on your business, whether it is the popularity of your brand or the revenue that you generate from online marketing.
Just as big traditional marketing, a single person, or a very small team of marketing professionals within your firm may not be able to effectively handle the task. Organizations are usually open to hiring professionals for their traditional marketing requirements. When it comes to hiring for digital marketing, there is usually a doubt in the minds of business owners about whether it is a good idea or not.
If you are deciding about whether to outsource your digital marketing needs to an agency specialized in this area, here are some changes you can expect that make the case stronger for hiring such an agency:
1. Save up time and resources
A digital marketing agency is your all-in-one expert on digital marketing. Employing the services of a firm that gives all digital marketing requirements in one package means that you will surely end up saving your time and money in the long run.
In the short-term, it might feel like it is a big investment but give it some time and the benefits will start showing up.
Once you hand over your digital marketing needs to the experts, your time gets freed up for you to invest in your business’s core activities.
2. Picking the best strategies
Digital marketing has several channels contained within itself, as we saw above. Each of these channels has multiple approaches and a multitude of strategies that can be employed. It can become difficult and time consuming to identify the winning strategies. A different set of strategies might work best for the separate marketing campaigns within your organization.
A digital marketing company’s advantage is the knowledge and wide range of marketing tools and software they have access to. They can help you select the strategies that are working most effectively. Efforts can then be in the right direction for the most optimum results!
Another point worth noting is the fact that there is a lot of flexibility you get when hiring a digital marketing agency. Yours could be a medium-sized business that already has a marketing department. You may have employees who are adept enough to take care of some of the elements of your digital marketing campaigns. In this case, you can get the expertise of the agency for the areas that are not handled by your existing marketing team.
This lends a lot of flexibility in the way you seek out external expertise. A digital marketing agency brings about great value addition to the existing digital marketing efforts. It will be like an extended marketing team for your business.
4. Consistency in efforts
As with traditional marketing, the efforts that go into digital marketing need to be on a consistent basis. It might be even more true for digital marketing than for traditional marketing.
You have to rely so much on factors such as social media platforms, Google’s search algorithm, etc.: things that are consistently changing on their own because the internet is ever evolving. And when the marketing strategies being implemented rely heavily on these, the strategies also need to be carefully and continuously monitored. Since a digital marketing firm is dedicated to this and their teams are experts in keeping up with the latest trends and changes, it makes a lot of sense in employing the services of a digital marketing firm.
5. Increased organic traffic
Once you start using the services of a digital marketing agency you will see that the organic traffic reaching your website will start expanding. Organic traffic basically refers to all those people who find your website online when they conduct searches on different search engines. Since the digital marketing professional understands how search engine algorithms and, customer behavior and psychology work, you will be able to attract an increasing customer base.
These are visitors who land on your website based on the products that they have searched for, it is highly likely that these leads will be of better quality. This means a higher probability of them buying your products.
6. Brand name and customer loyalty
Over and above the earlier points the sustained growth of your business critically depends on your brand name! Digital marketing professionals are skilled at increasing awareness of brands. They have strategies that can help in forming long-lasting bonds you’re your customers ensuring brand loyalty.
This ensures that apart from making sales now, you are getting the right kind of attention for your brand which will ensure that the sales continue to happen.
How to choose a Digital Marketing Company?
Before you hire a digital marketing firm to meet your online marketing goals, it is important to think about a few things:
- It is important for you to do a proper assessment of what exactly you are looking for:
You may already have your marketing team taking care of some of the aspects of online marketing for you. All you are looking for is an extension to it. Whether you need help in improving the SEO, whether you want to focus on content creation and curation, or if you want to work on certain aspects of your website, you can hire the services accordingly.
- Once you have identified your marketing goals, you need to thoroughly examine your existing marketing strategies and the skills and potential of your team. Based on your needs and existing skill sets, you can hire or digital marketing agency accordingly.
You will be pleased to know that there are several different types of digital marketing agencies at your disposal that specialize in all or a few specific services. Listed below are some of the most common types of digital marketing agencies:
1. Full-service digital marketing agency
As the name suggests, these agencies provide a large set of marketing services for your business. They will usually take care of all your digital marketing activities.
Such agencies are usually preferred by smaller businesses and start-ups which may not have a dedicated sales and marketing team. But it is not uncommon to find big businesses hiring services that offer full-service digital marketing agency.
2. SEO agency
These agencies will provide specialist services for SEO (search engine optimization) which will help to rank your website higher on search engine results.
SEO agencies are able to achieve this through various strategies like keyword research, website audits, blog content, video optimization, etc.
They have several tools at their disposal that help them optimize your content, for example, Google Analytics and Google search console.
3. Digital ad (PPC) agency
One way to generate traffic to your website is through paid advertising. In this, you have to invest in ad placements and keywords. These ads are made visible to your customers on websites social media sites etc. Now a Google ads management agency will be able to create the right kind of ad content for maximum attention.
4. Social media marketing agency
Marketing through social media has gained traction over the last few years as the popularity of social media platforms has increased. There is a large opportunity for marketing your products through myriad social media apps like Facebook, Instagram, etc.
A marketing agency that specializes in the social media sector will be able to help you build and sustain a strong social media presence.
5. Web design agency
Your website is like a window to your business; whether it is the products and services being offered, or the core business values, it gives you an opportunity to show the website visitor why they should become your customer.
A web design agency will help build a website that is customized as per your requirements. They will make sure that the user experience conforms to the best standards, and that content design and functionality are all optimized to the best level possible. You can use a web design agency to create your website from the scratch or overhaul the existing website, or even take up smaller projects within the larger umbrella of web design.
As we have seen above clearly, digital marketing is as important as traditional marketing methods and the kind of expertise that is required for undertaking digital marketing is very different from that of traditional marketing. Hence, it is a good idea to hire the services of a well-established digital marketing agency that is abreast with the latest trends, and industry best practices and has access to state-of-the-art digital marketing tools and software. A digital marketing agency will prove to be a great value addition to your business!