How much does a digital marketing agency charge for social media marketing?
Well, it is one of the most buzzing questions among startups and established companies or organizations looking to grow their businesses through social media platforms.
If you, too, came to this blog post looking for answers,
Don’t worry! We’ve got your back and hope that you get all your queries answered here.
But, before we jump straight into telling you the social media marketing cost and packages in India, we must elaborate on what social media and social media marketing exactly mean.
What is Social Media?
Social media is a collective term that refers to computer-based interactive technologies that facilitate the creation, sharing, and exchange of thoughts, ideas, information, and expressions through virtual communities and networks. It is a medium that allows users to prompt electronic content communication.
Most people use social media platforms to connect and interact with friends, family, and loved ones. In addition, most businesses utilize social media channels to market and promote their products and services.
Some of the widely used social media platforms include Facebook, Instagram, Linked In, Twitter, Pinterest and YouTube
What is Social Media Marketing
Social media marketing is a part of digital or online marketing, which is an unconventional component of marketing that uses digital technologies on the internet, such as search engines, email, websites, mobile applications, social media platforms, and digital ads to promote products or services.
Social Media Marketing is the term that refers to the use of social media channels and networks to promote the products or services of a company or business. It is one of the highly used avenues for companies to engage with existing customers and expand their reach to make new ones while promoting their mission, vision, and culture through social media platforms.
Social media marketing consists of several purpose-built data analytics tools that offer marketers to track the progress and success of their efforts. While using social media channels and networks for marketing, companies allow their visitors or customers to post user-generated content, such as comments and product reviews, also known as earned media, which is very beneficial for the companies to increase awareness and engagement online.
Here are some facts regarding social media marketing used by businesses –
- Nowadays, around 85 percent of all brands use dedicated social media platforms as part of their strategic marketing planning.
- Over 55 percent of businesses that utilized social media marketing for more than three years have seen an increase in sales numbers.
- Around 60 percent of marketers are using social media marketing to grow and maintain their businesses.
Therefore, it does not matter whether you handle a giant enterprise or a small local grocery store; you need to have the best digital marketing agency in India to increase brand awareness, expand the reach, boost sales and promote the development of your business. Now, social media marketing has become a crucial channel that plays an imperative role in determining the growth and success of a business.
Social Media Marketing Services
Like other digital marketing services, social media marketing services play a significant role in growing businesses online. It aids in making a direct and personal connection with your fans and customers.
Social media marketing services mainly focus on paid promotional content. It helps businesses generate quick leads by running paid advertising campaigns on social media channels like Facebook and Instagram etc.
There are several types of campaigns that businesses run on social media to promote their products or services, such as –
- Brand launch campaigns
- Brand awareness campaigns
- Traditional media campaigns
- Product launch campaigns
- Rebranding campaigns
- Seasonal push campaigns
- Contest marketing campaigns, and
- Email marketing campaigns etc.
Social media marketing services, which are one of the most popular ways of branding and marketing today, require immense planning, flawless execution, and continuous monitoring to get desired outcomes on the social media platforms.
When businesses use social media marketing services from the best and most reliable digital marketing agencies in India, they receive maximum return on investment (ROI) through increased brand recognition and improved sales.
Why do you need social media marketing for your business?
Since social media channels have become the fastest-growing means of communication, you miss out on a valuable resource in the marketing world if you don’t avail yourself of the opportunities that social media marketing offers.
Below, we have discussed three fantastic benefits that can clear why do you need social media marketing for your business –
- Brand Building
Social media marketing is a fantastic tool to build your brand. There are millions of social media users that socialize and help in establishing and promoting new brands.
Social media marketing can also help in increasing your brand’s visibility and recognition. The correct implementation of the right social media marketing strategy can significantly benefit your business since it helps engage with a broad spectrum of users that can become your potential clients or customers. The more people interact with your content, the more it will help in increasing your brand awareness and building your reputation as a business.
NOTE – You will need to persistently put a lot of effort into your social media to build your brand name. Every post that you will share on social media will get introduced to new networks of users, which will increase the chances of conversions of the regular visitors into your potential customers. So, the more people come to know about your business, the better it will be.
Hence, social media marketing can undoubtedly generate a vast audience for your business.
- More Traffic :
Without proper marketing of your business on social media channels, your inbound traffic is typically restricted to your usual clients or customers. Without proper implementation of a suitable social media marketing strategy, you will find it very difficult to reach more people out of your loyal customer circle.
The social media profiles that you mix to your business marketing strategy become a gateway, and every piece of content that you post on it presents an opportunity to acquire new customers.
NOTE – Social media marketing can significantly increase traffic to your website. Around 4 out of 5 businesses that have social media presence acknowledge this claim. By posting your content on social media, you can also give your users a reason to click on your business website.
- High Conversion Rates and More Sales :
The more your brand’s visibility and recognition improves on social media, the more it will provide opportunities for conversions and boosting sales. Social media marketing allows your business to create a positive impression through the humanization factor. When brands interact with their customers through content, commenting or posting statuses, it helps in the personification of those brands. People like to conduct their businesses with people, which is why building relationships with users delivers positive results in sales.
In addition, it has been found that around 92 per cent of consumers value the reviews and recommendations of their family, friends or the general public. And we all know that social media has become one of the most popular means for people to get recommendations for products or services they want to purchase or hire.
Thus, social media marketing can definitely help your business to get high conversion rates and more sales.
Pricing Factors of Social Media Marketing Costs and Packages
Some of the pricing factors of social media marketing costs and packages can be –
Instagram Marketing :
- Instagram page monitoring
- Content development for the Instagram page
- Instagram page growth
- Instagram management report
- Instagram competitor analysis
Facebook Marketing :
- Post appealing content
- Post updates about your products or services
- Promote your business
- Redirects traffic to your website
- Connect with your audience and customers
Pinterest Marketing :
- Post attractive pins
- Post updates
- Promote your brand
- Redirects traffic to your website
- Share pins directly from your business website
Twitter Marketing :
- Follower growth
- Pre-planned strategies for Twitter
- Relevant tweets and re-tweets
- Timely updates and reports
- Certified SMO experts
LinkedIn Marketing :
- Content development for LinkedIn
- Integrated analysis
- Sponsored content
- LinkedIn Sponsored InMail
- LinkedIn Ad Strategy development
YouTube Marketing :
- Creation of your business YouTube channel
- Generation of titles and keywords
- Efficient sound syndication
- YouTube campaign management
Social Media Marketing Costs and Packages
We offer three types of social media marketing costs and packages –
- Small Business Costs and Packages
The range of basic social media marketing pricing for small businesses can lie between Rs. 20000 to Rs. 40000 per month depending upon the requirements and services needed by the client.
- Advanced Business Costs and Packages
The prices of social media marketing services for advanced businesses can vary between Rs. 30000 to Rs. 45000 per month depending upon the requirements and services needed by the client.
- Enterprise Business Costs and Packages
The range of social media marketing costs and packages for enterprise businesses can vary between Rs. 35000 to Rs. 50000 per month depending upon the requirements and services needed by the client.
Benefits of Social Media Marketing
The benefits of social media marketing packages can be –
- Building social media pages
- Promotes the online reputation of your business
- Improved social media trust and following
- Creation of high-quality content for social media platforms
- Redirects traffic to your business website
- More social media engagement
- Better communication with your audience, fans and customers
- Posts updates about your products or services
- Increased brand visibility and authority
- Robust social media marketing strategy
- Social media campaign monitoring and reporting
If you are looking to promote your business on social media channels, we strongly recommend hiring the best digital marketing agency in India for getting good services.