Impact of Digital Marketing on Small Businesses

At the beginning of the 21st century, what changed the sense of business was the impact of digital marketing and the availability of cheap internet to access all kinds of data present on the worldwide web. Digital Marketing successfully changed the traditional marketing strategies and made services and products available to each and every one individual present on the internet.

Though there are places where no internet zones still exist, probably under developing countries which are still striving hard on the path of development. But the fact that audiences here are already suffering from bigger issues like human health and starvation will ignore the benefits of digital marketing.

Impact of digital marketing

Impact of digital marketing and What is the key benefit of having an online presence for a business?

Digital Marketing today is one of the most essential tools to analyse audiences, lead conversions and analyse the behaviour of any potential customers that might require the product and services.

Big corporate and business firms priorities their presence online as this is the foremost platform that needs to be taken care of regardless of the number of employees working in the firm.

A grasp of a wider audience through cheapest means

Online presence is undoubtedly one of the cheapest sources of advertisement considering you can reach your precise audience over their smartphones. Print advertisement, television advertisement can cost you hundreds of bucks with a lesser conversion rate.

On the other hand, a few bucks on social media popup can reach up to thousands of viewers with a higher conversion rate. Also, setting proper demographics and insights will filter out the exact audience that needs to see the pop ad, while print ads will reach more irrelevant audiences that cannot be filtered.

Customer loves to google

Online presence is the address and the “First Impression” that any business will make on its customer. You need to have an online presence for your customers to know your identity and judge your credibility.

As soon as your desired marketing makes your product visible to the customer, the customer will surely google your website. In order to have a proper online presence, one must have a website as well as proper attention on all the social media stages that can work as a medium of your lead generation.

More options for marketing

Through Digital Marketing, you can post social media advertisements, email marketing, run online campaigns, content marketing, post banner ads, and so much more. All these marketing strategies can save up a lot of money and manpower as compared to other sources of Marketing.

Customer improvisation

One of the best reasons why any business needs to have an online presence is the Customer they want to pursue. Studies have shown how social media and other internet platforms have proven to study human behaviour according to their choices and interests. Well, this is the most crucial information to sell any product or service. Monitoring online customers can make a huge difference in the performance of any business.

What’s the biggest challenges for most businesses when going online?

“Challenges are the staircase towards success”. May it is your own life, or the path your business will travel over online, it will go through some challenges that will set the right pace to your growth. Have a look at the top 3 challenges that most businesses confront while going online.

The appearance of your website – As discussed before, you need to have a location on the world wide web to have an online presence and what better than to have your website that categorically displays the service you are providing most easily.

Hiring the correct web developer and proper content is the key to have the best address over the internet. Make sure that the website is without bugs, pages and links are properly running as this will help you analyse a lot about your customers.

Social Media is the key – Customers won’t always remember your website address unless it is a huge hit. To make it a huge hit, you need to capture the audience where they are available the most i.e. social media.

According to a survey by Harvard University, 68% of the total population over the internet is more active on social media. Social Media will also help with your brand marketing. So the key is to take social media as seriously as possible for a proper online presence.

Customer interaction, conversion and after-sales – As soon as you start getting clients via your social media and advertisements, the next step is going to analyse your customers.

Targeting the right customers, nurturing possible future leads, creating proper traffic over your website, after-sales as well as gaining proper conversion rate for your ROI over digital marketing expenditure are some of the challenges people face while moving their businesses online.

After-sales is as important to prove your credibility towards your converted clients.

What's the biggest challenges for most businesses when going online?

“Which client would you advise to advertise on the search network?”

If you are on the top of your search result, or your Search Engine Optimisation team can keep you on the first page of the search results, your traffic will tremendously rise.

And to do so, you’d need to advertise on the search network. This will ensure your ads next to the search results, as well as on other Google sites such as Maps, Shopping, Images and also on websites which are in collaboration with google search partners.

Altogether, Google Search Network is a platform where all webpages and advertisements appear as soon as someone searches your desired keyword.

One may think that businesses that are run online need to have an online presence, but the truth is each and every business today should invest in digital marketing.

Only digital marketing can take your business to that extent which today is still a dream for all startups and entrepreneurs. As an online advertisement is the cheapest yet most efficient way of Marketing, we would definitely suggest online marketing to –

Clients who are new in business – Most startups these days have adopted and effectively worked in achieving their goals through online advertisements and marketing. Being cost-efficient as well as easy to analyse the traffic, startups today are prompted to advance their businesses through the internet instead of traditional marketing strategies.

Product-based businesses – Product-based businesses can easily post their creatives over the internet and have a good involvement with the customers. Product-based images will also be displayed in Google images which will benefit businesses directly.

Restaurants, and Foodcourts – Often it happens that people are in need for a good eating space nearby them. Advertising your restaurant with catchy food creatives and location will ensure that anyone around your radius will approach your food place the first. Along with that food places can derive a lot of clients by advertising discounts and happy hours for its customers.

Doctors and Pharmacies – It always happens that a person in need will go to the first option available. Advertising on search network again gives you the benefit on being on the top of the search result ensuring that customer will click the first option in case of an emergency.

Coaching and teaching institutes – If you are a service-based industry like in education, search results will be as advantageous as a product-based industry. posting your ads on the top of the search and alms giving out discounts and demo lectures through your advertisement is one of the media how you can ensure to get vital students through online presence.

How to measure Digital Marketing ROI

How to measure Digital Marketing ROI

Digital Marketing ROI or often known as Digital Marketing Metrics will help you calculate the profit you made while investing your hard-earned money over digital marketing platforms and how much digital marketing had a impact .

The purpose of one to analyse this is to more optimally invest in future and keeping a track of all insights that need to be focused.

Online Traffic – The overall online traffic is the total number of people who visited your website or those who engaged in your site. Through Google Analytics, you can easily figure out how much traffic is being diverted per day basis and where you are able to get the traffic.

Filtering out the exact source of traffic, one can posts ads on those platforms where the engagement rate is highest.

Conversion Rate  The journey travelled from being a simple visitor to a payable customer is conversion rate. Analysing conversion rate through Digital metrics will again answer a lot of question of how and what platform the customer found most fruitful to them as well as for your business. 

Bounce Rate – Bounce rate is the measure of how many people are leaving or exiting your page without performing any activity or clicking further on your site.

This may reveal your website performance as to why people aren’t interested beyond your homepage and what needs to be implemented on order to improve it.

This may occur due to the following reasons – 

  • An error might have occurred during the page loading process.
  • The site takes too long to load.
  • They found irrelevant content over your website or weren’t the perfect customers.
  • The content was okay, but not that influence to make the customer click further on your website.

New Vs Returning Customers – A metric that will help you acknowledge how relevant web content you have displayed. Multiple visits are factors that will tell you customers are interested in your content and you have kept a good track for them over your website.

Also, if today you have posted an advertisement, your metrics will show a huge hike as compared to the days where the performance wasn’t up to mark.

Again you can analyse how many customers out of the new customers found your content relevant and what platforms provided you with the most traffic, most potential traffic, convertible traffic and other insights to your online marketing.

Total ROI – Total ROI is the measure of website traffic that is turned into new payable customers. This metric will ensure the platforms driving sales, revenue per client and also the area of improvement that needs to be put attention to. The revenue will decide whether your digital marketing is effective or not.

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