Have you bought something recently without skimming through the internet its price, reviews, or uses? Most probably no. People today, tend to search a few keywords before buying anything.
This means, that most customers’ buying decision is based on the kind of information you provide about your business online. The world has started hugely relying on the technology today. So, if your business is not digital then you are missing out on a huge customer base.
Making your business digital is both a scalable and practical step. All the businesses benefit from being available online. It is a common believe that B2B companies don’t need to be on digital platform. This is a huge misconception.
B2B businesses benefit as much as B2C companies from digital presence. Let us have a deep understanding of how digital presence is important to your business.
What is Digital Presence?
Digital presence definition: The way your business is seen on digital platforms. It is the information and details that people find on searching for your business online. It includes both controllable and uncontrollable aspects about your business on the internet.
Controllable content: Your business website, social media profiles, and blogs on other websites.
Uncontrollable content: Customer reviews, ratings and feedback.
You can easily mark your digital presence using these content strategies, and online resources.
Why Digital Presence is Important for your Business?
Every business, no matter how big or small needs to have a strong digital presence. Here’s a list of reasons why digital presence is important to your business ?
- Increase Brand Awareness and Visibility
Do you know that around 70% of the marketers invest actively in content marketing? Why? Because it allows them to stay visible online and increase their brand awareness.
Content Marketing is the most effective way to build brand awareness. Advertisers or PRs make a huge hole in your pockets. It gets you targeted audiences at a very low cost.
You no longer need to take a speaker and announce SALE, SALE, SALE in the market. You just have to start a business, and make a strong online presence. A high volume of your target audience at present relies on the mobile devices, so it is a great advantage for businesses today.
- Retain Maximum Customers Engagement
A well-planned digital strategy enhances customer engagement by many folds. You get the all the customer insights and trends very easily with correct digital marketing strategies.
You can actively ask customers to provide feedback for your business. This increases the business credibility and builds customer trust as well as retains their maximum engagement. Online marketing has simplified consistent and continuous customer engagement.
Draft your content plans according to the customers needs and demands. Studying and mapping out their purchase history is pretty easy with digital marketing.
- A Memorable and Impactful First Impression
According to Angie Schottmuller, the author of ‘Three Deep Marketing’, People form first impressions in about 17 milliseconds. So, always try to build a website that makes a good lasting impression.
It is a universal fact that first impression lasts. Even if your products and services are the best, people won’t have faith in it unless you assure them of quality with relevant information.
Most people do a thorough research of the kind of products they are willing to buy. The customer will a positive judgement for your business only when you make a good online impression.
Digital marketing is a fair game. It gives equal chances to every business, doesn’t matter if you run a one-man army business or a huge business with thousands of people associated with it. All you need to do is create a strong online presence.
- Useful for Direct Marketing
A strong digital presence is very beneficial in promoting direct sales. You must be wondering how? On an average, 17.75% of people made a purchase influenced by the transactional emails. The ROI on a direct mail campaign is between 18 to 20%.
Gone are the days when your business completely relied on the distributors to drive revenues! You can directly sell your products to the customers, cutting all the mid-level marketing steps.
Direct marketing ensures that you get all the profit margins, and your customers are benefitted too. With a strong digital presence, all your direct marketing strategies can be applied.
- Improved Customer Services
According to a study, it is revealed that 71% of customers with good social media services experience with any brand will most likely recommend it to other people.
When multiple levels are included between you and your customer, the service quality is hugely impacted. If you have a persistent business with a complete leaning towards good business practices.
If your service levels are high, customers don’t hesitate to buy even the premium products. Your digital presence not only ensures good profit margins, but also promotes customer trust and loyalty.
- Pull Marketing Take Over Push Sales!
Unlike traditional marketing, digital marketing values customer perspective. It doesn’t stuff their minds with huge promotions every time. It involves putting a lot of information to a wide audience, and seeing what eventually clicks with them.
Digital marketing doesn’t push sales directly, it rather appeals the audience with credible resources. You need to deliver the brand message very clearly and tap into customer’s mind.
- Promote your Services or Products
Approximately 64% of users prefer buying products online. You don’t have to buy posters, banners, and standees costing millions just for getting your product name out there. Digital marketing simplifies everything with a strong online presence.
You can consistently show off your products and services online. Once you have made a service online, it remains online forever. Work to establish an impactful digital presence online to consistently boast your products and services.
List of Top 7 Strategies that help you Build Digital Presence
Here’s our top 7 Strategies that will help you build a strong digital presence:
- Creating an online resourceful website.
- Use Social Media platforms like Instagram, Twitter, Facebook, Pinterest, LinkedIn, Reddit etc. for business promotions.
- Create business listings on GMB (Google My Business), Yelp, Better Business Bureau, Trustpilot, etc.
- Make business location listings on Google Maps, Apple Maps, Bing Maps.
- Actively participate in online Question-Answer Sites such as Quora, StackExchange, Yahoo Answers etc.
- Register on local directory listings such as YellowPages, Foursquare, Whitepages, etc.
- Try digital advertising like Google Ads, Facebook Ads, Twitter Ads, Instagram Ads, Bing Ads, and AdMob
Why is Digital Romans your best choice?
We are the digital strategy expert. Our tactics are based on the market trend analysis. This ensures that you always remain one-step ahead of your competitions.
We provide the solutions to all your digital troubles. Unlike so many other agencies that use glitz and glamour to close sales and then fail to execute, Digital Romans focus on client relationships and results.
We always deliver substance, not false promises, ensuring we maximize your budget so you get the most return on investment.
Our goal is to provide a comprehensive, fast, and well-planned digital marketing strategy that has yields great results in every aspect of digital marketing.
We don’t work for you; we work with you. Come, join us to conquer the market together.
Frequently Asked Questions (FAQs)
Ans: Digital presence definition: The way your business is seen on digital platforms. It is the information and details that people find on searching for your business online. It includes both controllable and uncontrollable aspects about your business on the internet.
Ans: Every business, no matter how big or small needs to have a strong digital presence. Here’s a list of reasons why digital presence is important to your business?
Increase Brand Awareness and Visibility.
Retain Maximum Customers Engagement.
A Memorable and Impactful First Impression.
Useful for Direct Marketing.
Improved Customer Services.
Pull Marketing Take Over Push Sales!
Promote your Services or Products.
Ans: Here’s our top 7 Strategies that will help you build a strong digital presence:
Creating an online resourceful website.
Use Social Media platforms like Instagram, Twitter, Facebook, Pinterest, LinkedIn, Reddit etc. for business promotions.
Create business listings on GMB (Google My Business), Yelp, Better Business Bureau, Trustpilot, etc.
Make business location listings on Google Maps, Apple Maps, Bing Maps.
Actively participate in online Question-Answer Sites such as Quora, StackExchange, Yahoo Answers etc.
Register on local directory listings such as YellowPages, Foursquare, Whitepages, etc.
Try digital advertising like Google Ads, Facebook Ads, Twitter Ads, Instagram Ads, Bing Ads, and AdMob