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Social Media Marketing Agency
- Social Media Strategy
- Content Creation & Scheduling
- Paid Advertising Campaigns
- Audience Engagement & Growth
Does your business have the trust and support it needs from social media networks? Increase your brand awareness online and build strong relationships with your customers and followers through social media marketing (SMM).
Digital Romans Digital Marketing Agency offers social media marketing for small businesses, large companies, and multi-location brands. Whether you run a startup or a Fortune 500 company, our social media marketing experts can help with your campaign. Partner with us, and let our social media marketing agency enhance your brand’s visibility and credibility!
Research & Planning
Creative Strategy & Content Design
We build a visually engaging and brand-consistent content strategy. From wireframes of your campaign layout to visual post ideas, we ensure every post communicates clearly and connects with your audience.
Campaign Development & Execution
We bring the plan to life across selected platforms—writing captions, scheduling posts, setting up ad campaigns, and creating visuals that convert. Everything is optimized for performance & aligned with your business goals.
Performance Testing & Optimization
Before and after launch, we constantly monitor performance. We analyze data, tweak strategies, and ensure your campaigns run smoothly, drive engagement, and deliver measurable ROI.
Basics of Social Media Marketing
Social media channels are now a key source of news and information in today’s online world. But that’s not all—a Social Media Marketing Agency can help ensure that your social media presence also plays an important role in search rankings and digital marketing.
Studies show that the number of social media users worldwide has grown to 4.57 billion, with 346 million new users joining in 2020. According to Global Web Index, people spend about two hours and 24 minutes daily using multiple social media platforms and messaging apps—highlighting the importance of a Social Media Marketing Agency in reaching and engaging this vast audience effectively.
As more people use social media, knowing how to market on these platforms is essential for reaching your audience and building brand awareness. However, many marketers jump into digital and social media marketing without fully understanding how it works. Don’t make the same mistake—partnering with a Social Media Marketing Agency can guide you in the right direction.
Our Social Media Marketing Agency specialists specialists break down the basics of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you launch your campaign. Keep reading to learn what social media marketing is and how to use it, with insights from Digital Romans’ social media marketing experts.
What Is Social Media Marketing?
Social media marketing is an online marketing strategy that uses social media platforms like Facebook, Twitter, LinkedIn, and Pinterest to build brand awareness, attract customers, and connect with a wider audience. A Social Media Marketing Agency can helps both small businesses and large companies reach potential customers where they spend their time online and increase brand engagement.
A smart, data-driven social media marketing plan created by a Social Media Marketing Agency can deliver great results and turn customers into loyal supporters of your brand. More importantly, a creative social media marketing strategy can improve your SEO and digital marketing, helping you generate more leads and revenue.
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Grow Your Brand with Digital Romans
Boost your social media presence and drive real results with our expert team.
Digital Marketing vs. Social Media Marketing: How Are They Different?
Many people think digital marketing and social media marketing are the same. They assume that using different B2B social media marketing strategies is enough to count as digital marketing. However, a Social Media Marketing Agency knows that social media marketing is just one part of the larger digital marketing approach.
Let’s explore the difference between digital marketing vs. social media marketing to see how you can use these strategies to benefit your business.
Digital marketing is a broad term that includes both online and offline strategies to promote products and services and boost profits.
Digital marketing includes different internet marketing methods and channels, such as SEO, social media marketing, pay-per-click advertising, eCommerce optimization, email marketing, and Amazon advertising.
Social media marketing, on the other hand, is a part of digital marketing. A Social Media Marketing Agency uses different social media platforms, such as Snapchat, TikTok, and YouTube, to promote a brand, attract attention, and interact with potential and existing customers. Social media digital marketing includes working with industry influencers, sharing fresh and unique content, and following marketing trends to encourage people to take action.
Compared to other types of digital marketing, B2B social media marketing delivers faster results. However, relying only on social media marketing is not enough. As a Social Media Marketing Agency and digital marketing experts, we strongly suggest using other online marketing strategies along with your social media campaign to ensure lasting success.
Are Social Media Marketing and Digital Marketing Important for Businesses?
Yes. Digital and social media marketing play a key role in online success. While digital and social media marketing strategies may differ, they both aim to increase brand awareness and generate more revenue.
Social media digital marketing helps you present your brand to potential customers right when they are ready to take action. Even more, using digital and social media marketing together allows you to make the most of customer interactions and boost conversion chances.
Remember, that digital success isn’t about picking between digital marketing vs. social media marketing, but using the right mix of strategies to share your brand message. Partnering with a Social Media Marketing Agency can help you craft both digital and social media marketing strategies helps you reach the right audience and strengthen your online presence. The key is to align your social media digital marketing efforts with your goals.
Benefits of Social Media Marketing Services
Social media marketing services offer many benefits for both new and established brands. With the right social media marketing plan and proper campaign tracking, social media content marketing can boost search traffic, improve SEO, strengthen customer engagement, and increase brand loyalty.
Not sure if you should invest in social media marketing services? Here are the main benefits of social media marketing to help you decide:
1. Targeting Particular Audiences
Social Media marketing is constantly changing and improving, making it a strong online marketing tool for businesses and brands. Social media platforms like Instagram, LinkedIn, Twitter, and Facebook can dramatically improve awareness and interest in your business. With a strong social media content marketing strategy, you can get more likes, shares, and interactions, helping you connect with a larger online audience.
2. High Search Rankings
Google and Bing now include social media updates, tweets, profiles, and comments in their search results because social interaction matters. When more people share your content on social media, it receives more traffic to your website, which can help improve your search rankings.
3. Targeting Particular Audiences
Even if your content is valuable and interesting, it won’t lead to conversions if it doesn’t reach the right audience. Social media marketing helps you find and group your ideal customers based on age, location, and online habits. Experts in social media marketing study your audience’s behavior and create content and ads that match their needs.
4. Increase Customer Reach
A study by Global Web Index found that about 54% of internet users use social media platforms to research products. Additionally, 49% of shoppers trust recommendations from social media influencers when choosing brands. By using a strong social media marketing strategy, you can increase brand awareness and connect with the right audience.
5. Full Control Over Your Brand
Social media marketing packages are designed to fit your needs and budget. It means you have full control over your branding, budget and social media content marketing strategy. Understanding how to use social media for marketing helps you build a brand image that connects with your audience and keeps your B2B social media marketing strong.
6. Increase Customer Trust
Knowing how to market on social media helps you establish your brand as an industry leader and build strong, meaningful relationships with your followers. Our social media marketing agency shares useful content and interacts with people online to stay connected with your target audience. We also use social media video marketing to share client testimonials, case studies, and other content that show your brand’s credibility. These strategies help build trust and create strong connections with your audience.
7. Multiple Marketing Options
There are other social media marketing strategies you can use to advertise your company in addition to Facebook, YouTube, LinkedIn, and Instagram. This includes social media marketing on platforms like WhatsApp, Messenger, WeChat, Tumblr, and Snapchat. Our social media marketing company thoroughly reviews your business, analyzes your audience, and studies competitors to find the best social media platforms and strategies for your success.
8. Enhanced Revenue
Social media marketing is affordable for small businesses and big companies to connect with their ideal customers without spending too much. Different social media platforms let you promote your products and services without spending a lot of money. One major benefit of social media marketing is that it allows you to reach unlimited potential customers in different locations without extra effort or costs.
Social media marketing is a great way to make your brand more relatable and give customers a behind-the-scenes look at your company. Take advantage of Digital Romans’ social media marketing services to grow your brand’s support! Reach out to our social media marketing team today to learn how to market your business effectively on social media.
Engage. Grow. Convert.
Supercharge Your Social Media
Partner with our experts to create high-impact social media campaigns that drive real engagement and results.
What Is Social Media Management?
Social media management is a key part of social media marketing that focuses on creating, planning, and analyzing content shared on social media platforms. Social media marketing agency use tools like Hootsuite and Onlypult to track your online presence and schedule multiple posts at once.
With more people discovering brands daily on social media platforms, social media management by a professional Social Media Marketing Agency is essential to stay competitive. It helps you:
- Create a unified brand.
- Reduce your company's costs.
- Improve your relationship with customers.
- Take leadership of your online community.
- Track the progress of your campaign.
- Enhance the audience you reach.
At Digital Romans, we know that social media management is a continuous effort. That’s why we keep up with trends and market changes to help your brand grow. Our social media marketing consultants use the latest tools to handle your accounts and set up campaigns tailored to your needs and audience.
Keep up with the changing world of social media and grow your business. Call us now to start your social media management campaign!
Social Media Advertising
Many companies are seeing a drop in organic reach. Some posts get good engagement, while others go unnoticed by the target audience. Plus, changes in the social media algorithm have made it harder to succeed with just organic social media marketing tactics.
Not getting the results you want from your Facebook or Pinterest social media marketing campaign? Boost your efforts and drive steady sales from the start with social media advertising.
What Is Social Media Advertising And Why Is It Important?
Social media advertising, also called social media targeting, means placing ads on social platforms to promote your brand and engage your audience. A Social Media Marketing Agency can manage these campaigns to drive more inquiries, purchases, or visits to your landing page.
Unlike organic social media marketing, social media advertising helps you reach specific audience groups, making it easier to get a higher return on investment (ROI).
Social media advertising helps your brand reach the right customers at the right time on the right platform. This digital marketing strategy is essential for quickly targeting new and specific audiences.
Best Uses of Social Media Advertising
With more brands using social media advertising, it’s important to know how to market and advertise effectively to increase conversions. To help you understand how it works, our social media marketing firm explains the main goals of social media ads:
- Make people aware of your brand.
- Advertise your goods and services.
- Pay attention to your unique brand offers, such events and promotions.
- Reach out to people who have already shown interest.
- Guide your online followers to your website.
The main goal of social media advertising is to attract new customers and boost your online earnings. Find the best platforms to spend your ad budget and increase your sales. Get in touch with our social media video marketing team today!
Social Media Marketing Services
01.
Search Engine Optimization (SEO)
Bring more visitors to your website and make your brand more visible with a combination of SEO and social media marketing services. A Social Media Marketing Agency like Digital Romans’ Facebook social media marketing and SMM experts conduct in-depth keyword research and create SEO-friendly content that matches what your customers are searching for, helping to increase your organic traffic. In addition to blog posts, we create videos, infographics, and other engaging content to attract more social media users and encourage them to visit your website.
02.
Pay-Per-Click (PPC) Advertising
According to Statista, social media PPC ad impressions are growing by 20 percent each year. A Social Media Marketing Agency can help Boost the visibility and engagement of your PPC ads with our social media PPC advertising services. We pinpoint your target audience, identify effective keywords, implement sponsored updates, and utilize eye-catching images, videos, and captions to enhance your return on ad spend (ROAS) across various social media marketing channels.
03.
Website Design and Development
Maintain consistent branding across your pages and display your social media reviews on your website to build social proof and create a positive impression on potential customers. Our Pinterest marketing and skilled SMM specialists leverage social media listening tools to generate new business ideas and identify areas for improvement in your overall branding. Importantly, we incorporate social media features, such as share icons and feeds, on your website to encourage visitor engagement.
04.
Email Marketing
Broaden your online presence and create more opportunities for lead conversion with Digital Romans’ email marketing solutions. Our social media marketing company seamlessly integrates email marketing with your SMM strategies to deliver an exceptional customer experience. We assess your niche market, identify your prospects’ challenges, and develop email content, SMM strategies, and Snapchat marketing plans that cater to their needs. Additionally, we highlight your social media profiles in your emails to enhance engagement.
05.
Content Writing
From your website and Instagram marketing to your Twitter and LinkedIn pages, all your digital platforms need engaging, insightful content to effectively communicate your unique brand message. Rely on our B2B social media marketing experts for high-quality content that resonates with your audience. We conduct thorough market research, adopt your brand voice, and create valuable content to drive your marketing success.
06.
Link Building
At Digital Romans, a trusted Social Media Marketing Agency, we enhance your LinkedIn social media marketing and utilize various advertising platforms to strengthen your link building strategies. Our link building specialists refine your Pinterest marketing efforts, design pins that direct traffic back to your website, collaborate with niche bloggers, and distribute your content across Twitter and other online platforms to bolster your lead generation initiatives. Additionally, we share your content within your social media communities to secure valuable backlinks.
07.
eCommerce Marketing
Promote your eCommerce store through Instagram marketing and other social media channels to increase your online visibility. We create engaging Facebook promotional posts and showcase high-quality product images to drive more traffic and sales to your eCommerce site. Our team also harnesses Pinterest marketing to enhance your brand’s visibility and ensure your products are easily discoverable through visual search.
08.
Online Reputation Management (ORM)
Are you unsure about how to start managing your social media reputation? A Social Media Marketing Agency can guide you through the process. Our Facebook marketing team collaborates with Rize Reviews to enhance your brand’s presence across social media platforms and interact with your audience in a professional manner. We create targeted social media content, motivate your top customers to leave reviews on your chosen platforms, and address any issues that may impact your reputation.
09.
Website Maintenance
10.
Conversion Rate Optimization (CRO)
Data shows that only around 22 percent of businesses are happy with their social media conversion rates. Refresh your Snapchat marketing strategies and improve your conversion success with Digital Romans’ assistance. Our marketing firm focuses on optimizing your social media landing pages, crafting compelling calls-to-action (CTAs), testing your headlines, and utilizing various types of content, including videos and images, to enhance your conversion rate.
From strategy to execution, we handle it all.
Let’s Elevate Your Brand on Social Media
Whether you’re a startup or a growing enterprise, our team at Digital Romans is ready to craft a powerful social media presence that drives engagement, conversions, and long-term growth.
Social Media Marketing Platforms
Facebook social media marketing is a widely used and cost-effective method of online promotion. Highlight your exceptional customer support and drive traffic to your website with Digital Romans’ Facebook marketing services. As your dedicated Social Media Marketing Agency Facebook advertising agency, we will set your marketing budget, manage your Facebook profile, optimize your ads, clean up posts, and carry out regular optimizations to broaden your reach and strengthen your brand authority.
Engage with more customers and foster a community around your brand through Instagram social media marketing. Digital Romans’ Instagram advertising specialists will enhance your business profile, launch sponsored ads, share captivating images and content, and utilize Instagram reels and stories to narrate your brand’s story. Collaborate with our social media marketing agency’s Instagram marketing service to refine your Instagram strategy using analytics.
Our LinkedIn marketing agency is dedicated to building your professional reputation across social media platforms. We understand that a well-crafted LinkedIn marketing strategy sets your brand apart from the competition. To ensure your success on LinkedIn, we manage your company page, create valuable marketing posts, connect with industry leaders, and implement best practices for LinkedIn marketing.
Investing in Twitter social media marketing can help your brand gain significant visibility. As your committed Twitter advertising agency, we employ data-tracking tools to analyze your performance, pinpoint your target audience, and develop both organic and paid marketing strategies that give your company a human touch and drive traffic to your online store. Rely on our Twitter social media marketing team to create a clear action plan that aligns with your goals.
YouTube Marketing
Statistics indicate that over 90 percent of online shoppers find a brand through YouTube marketing videos. Enhance your YouTube social media marketing strategy to grab your customers’ attention and encourage them to take action. Our YouTube marketing company is ready to assist you in understanding your target audience better, elevating your video quality, and creating YouTube marketing content that truly connects with your ideal customers.
Pinterest Marketing
Transform more browsers into buyers with Digital Romans’ Pinterest social media marketing agency’s solutions. Our Pinterest marketing experts ensure that each of your pins is properly categorized, features text overlays on images, includes persuasive, keyword-optimized descriptions, and employs strong calls to action. Additionally, we monitor your Pinterest analytics to assess your pin performance and refine your Pinterest marketing campaign.
Why Choose Digital Romans for Your Social Media Marketing
As an award-winning social media management agency, Digital Romans Digital Marketing Agency prioritizes transparency, allowing you to witness firsthand how our efforts boost your online revenue. Our dedication to effective social media management and marketing strategies provides a valuable resource for your online marketing needs.
Collaborate with our social media marketing agency and enjoy the following benefits:
Dedicated Account Managers
At Digital Romans, we match you with strategists who understand your industry, social media marketing needs, and goals. This means you could have several digital marketing experts focused on your brand. Your dedicated account managers are always reachable via email or phone to answer any questions or discuss your needs.
Extensive Onboarding Process
Our social media marketing agency's consultants offer a comprehensive breakdown of your social media marketing strategy at the start of your campaign. This ensures you have a clear understanding of the tactics we will use to meet your objectives. We also set your campaign metrics from the beginning to make sure we’re aligned.
Custom Social Media Marketing
Strategy Enhance your social media engagement and marketing efforts with a tailored social media marketing strategy that suits your needs and budget. Our experts pinpoint your target audience to develop effective digital marketing plans that yield a higher ROI. We leverage analytics and data-tracking tools to refine your strategies and focus on specific keywords and topics that resonate with your brand.
Social Media Campaign Reports
Our tailored, detailed reporting includes social media campaign reports that provide a comprehensive overview of your social media performance. We also deliver a monthly summary of the social media activities we've undertaken and the hours dedicated to them, helping you keep track of your ROI.
Paid and Organic Team
We make sure our clients are paired with a subject matter expert. Our team consists of organic and paid strategists with extensive experience, so you can feel confident that your campaign is in good hands. While paid and organic strategies differ significantly in social media marketing, we create a unified approach to enhance your marketing conversions.
Diverse Marketing Experience
Digital Romans has a wealth of experience across various markets, including both B2B and B2C, regardless of size. Whether you run a startup, a large enterprise, or a multi-location business, our social media marketing firm is committed to exceeding your expectations. We build a strong social media presence and online reputation for your brand through ongoing research, monitoring, and adaptation to current online trends and resources.
We worked with largest
global brands
Social media platforms are utilized daily by a vast majority of people around the globe. Not leveraging these platforms would be a missed opportunity for your brand to enhance engagement with your target audience and improve online visibility. Many consumers look for a brand’s social media pages or profiles to check out before making a purchase decision. Establishing a social presence for your business is essential, allowing both existing and potential customers to observe your online activity and interact with you in a more relaxed setting. Consumers who aren’t ready to buy are more likely to engage through a Facebook chat or reach out via Twitter or LinkedIn, rather than filling out a consultation form on your website.
It’s crucial to conduct research to determine which social media channels your target audience prefers. With this knowledge, you should ensure that your presence is optimized on each platform where your audience is likely to engage. Additionally, consider the types of products and services you offer and identify the platform that aligns best with your brand and messaging. Lastly, take your business goals into account and think about which platforms will best help you achieve them.
This varies significantly by platform, as each social channel has its own guidelines that need to be followed for optimal use. The frequency of posting and the best times to post can differ across social platforms. A skilled social media manager will be familiar with these best practices. If you’re managing your social media on your own, it’s a good idea to research the ideal posting frequency, post length, and the optimal times for publishing your content.
When you share content on social media, you're providing information for your followers and the public to see naturally. In contrast, a social media ad is a form of paid advertising. You can design your own ad, target specific audiences based on demographics and interests, and ensure your brand reaches your ideal customers.
Some social media platforms allow you to boost organic posts or promote them for a small fee to ensure a wider audience sees your content. This is particularly useful for posts that perform well or are highlighting a special offer. On various platforms, you can create an ad directly from the post to enhance engagement or set up a more sophisticated ad through the platform’s advertising tools.
The amount you spend on social media advertising depends entirely on your available budget. This advertising method is generally not very costly, but spending more can lead to greater value and better results. It's important to align your social media advertising budget with the specific limitations of each platform. For example, Facebook has a minimum daily ad spend, and it's advisable to start with that minimum. Once you understand what strategies work best, you can gradually increase your budget and start seeing a positive return on your investment.
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