SEO VS Digital Marketing | What is the Difference ?

Many people consider SEO and Digital Marketing to be synonymous terms. In reality, these two terms are completely different from each-other. Although they are connected and integrated with each-other, but calling them even similar would be quite misleading.

Digital marketing is an umbrella that includes everything that we do to promote our brands online. And, SEO is one of the most common technique or strategy used for digital marketing.

Let us thoroughly understand the major differences between SEO and digital marketing and the similarities that mislead us in thinking they are alike.

What Do You Mean by SEO?

SEO is Search Engine Optimization. It is a digital marketing strategy that involves all the tactics to increase the ranking of your webpage in the Search Engine Results Pages (SERPs)  

SEO VS Digital Marketing

Why Do You Need SEO in Your Business ?

SEO optimization of a website is important to drive relevant audience. Apart from its major role in lead generation, it provides a lot of benefits to your business. Some of these are listed below:

  • It converts new consumers faster and cost-efficiently.
  • You can build brand awareness through better rankings.
  • Internet is a place where everything is transparent. You analyse your competitors work, learn from it and surpass the competition.
  • You get to promote yourself online 24×7, so your business promotion doesn’t stop even for a second.
  • If you are already indulged in social media marketing, then SEO can help you grow there as well. It brings you more social media engagement and visibility.

SEO optimization is the most effective way to grow and expand a small business. 57% of B2B marketers believe that lead generation by SEO is the highest as compared to any other digital marketing strategy.

Most customers these days, find local businesses through the internet. So, if your page isn’t SEO-optimized then it won’t rank in search engine. And, you will lose the opportunity to gain these customers.

What Do You Mean by Digital Marketing ?

Digital marketing is your ultimate solution to boost the brand visibility, increase brand awareness, and be ahead of your competitions all at once. The best way to promote a brand that is both efficient and cost-effective is by using digital marketing.

The ultimate goal of a good marketing strategy is creating brand awareness and drawing maximum customers. With growing digitization, the emphasis on the traditional marketing tactics has faded. It is essential to focus on creating better digital marketing strategies.

Why Do You Need Digital Marketing for Your Business ?

Here’s a list of advantages that digital marketing provides to your business:

  • Building strategies is much easier since all the valuable data and analytics are provided to you.
  • Better leads are generated. So, content performance enhances.
  • Conversion rates are made better.
  • You can generate higher revenues with ease.
  • It is more cost-effective than traditional marketing.
  • You get higher ROI from your campaigns.

The action-oriented nature of Digital Marketing makes it far more effective and efficient than Traditional Marketing strategies.

SEO VS Digital Marketing: The Key Differences

  1. SEO is a Digital Marketing Tool.

Digital marketing uses several strategies and tools for brand promotions online. SEO is one such effective digital marketing tool. Search engine optimization focuses primarily on the ranking of a website. Digital marketing aims to boost and promote the brand via different digital channels like websites, social media, emails, etc.

  • SEO is Free, but Overall Digital Marketing may not be!

SEO optimization of a website brings organic traffic to it. It uses suitable keywords to rank a website in the SERPs. Higher the rank of the website, higher will be the free organic traffic generation towards it.

Digital marketing includes other strategies like Pay per click (PPC), boosting social media posts and stories that are paid. You get the target audience on paying certain amount of money. It combines both paid and unpaid marketing tactics for effective lead generation.

  • SEO specialist VS Digital Marketer

A SEO specialist works just to optimize the website for better ranking. Once the website starts ranking, you start getting free organic traffic to your website. You only need to pay him for monthly or annual maintenance of the website as per the current rank or status of the website.

Digital marketer’s job is handling an on-going process of planning, strategizing, and implementing changes to improve the brand visibility and recognition via online medium. It usually requires a team to manage the whole digital marketing plans. That’s where digital marketing agencies comes to play.

Conclusion

To summarize, I’d say if you just want to drive target audience from your website, then need to use effective SEO techniques. While to enhance digital presence and raise brand awareness, you need to build an effective digital marketing strategy.

Why Choose Digital Romans?  

Digital marketing without appropriate digital strategy doesn’t prove to be much beneficial. If you want to know more about any of these strategies, feel free to connect with us.

And, if you really wish to win the digital marketing game, then come, and join us to conquer the market together! The action-oriented nature of Digital Romans makes us one of the most effective digital marketing agencies.

Frequently Asked Questions (FAQs)

Q1: Does SEO come under Digital marketing?

Ans: Yes, SEO comes under Digital marketing. Digital marketing is an umbrella that includes everything that we do to promote our brands online. And, SEO is one of the most common technique or strategy used for digital marketing.

Q2: What is meant by SEO in Digital marketing?

Ans: SEO is Search Engine Optimization. It is a digital marketing strategy that involves all the tactics to increase the ranking of your webpage in the Search Engine Results Pages (SERPs).  

Q3: Is SEO important in 2020?

Ans: Yes, indeed. SEO is and will remain a relevant and crucial part of digital marketing. SEO optimization is the most effective way to grow and expand any business. 57% of B2B marketers believe that lead generation by SEO is the highest as compared to any other digital marketing strategy.

Read more about impact of Digital Marketing for Small businesses and follow us on Facebook

Leave a Reply