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Pay Per Click Agency
- Targeted Ad Campaigns
- High-Converting Landing Pages
- Keyword Research & Optimization
- Real-Time Performance Tracking
The world of digital marketing is changing rapidly, and businesses are on the hunt for quick and effective strategies to showcase their brands to customers who are ready to convert. Boost your visibility on search engines and see instant results with the PPC management services offered by Thrive Internet Marketing Agency.
Research & Planning
We begin by analyzing your business, audience, competitors, and goals to craft a data-driven PPC strategy that maximizes ROI.
Campaign Setup & Ad Design
We build targeted ad campaigns with compelling copy, visuals, and landing pages tailored to attract the right audience and boost conversions.
Launch & Optimization
We launch your PPC campaigns across Google, social media, and other platforms—then monitor and optimize them for performance, clicks, and cost efficiency.
Tracking & Reporting
We track every click, impression, and conversion, providing clear performance reports and making data-backed adjustments for continuous growth.
Make Smart Choices for Your Brand with PPC Advertising
In today’s fast-paced digital world, websites are popping up everywhere. From small businesses and franchises to eCommerce ventures and solo entrepreneurs, nearly everyone is online, exploring advertising options and trying to optimize every possible route to conversion. While there are more marketing opportunities than ever, they also bring along a host of new challenges.
Even with a wealth of advertising tools and digital marketing channels at their disposal, some businesses still struggle to connect with their target audience. This leaves many market players facing an uphill battle, making little headway with their online marketing efforts.
Key challenges online businesses face:
- Growing competition in the digital space
- Tightening industry rules and compliance requirements
- Increasing costs of digital advertising
- Difficulty in reaching and retaining target audiences
- Rising use of ad blockers limiting reach
- Constantly evolving customer expectations
- Inconsistent market standards across regions
Social media marketing has turned into quite a challenge for many companies these days. Not too long ago, businesses could connect with millions of potential customers around the globe without spending a dime on social media platforms. However, as time has passed, these social media giants have introduced advertising regulations that require brands to shell out more money just to get their content seen by the right audience. This poses a significant problem, especially since not all marketers have the resources or capacity to run extensive social media campaigns consistently.
In addition to web development and social media marketing, search engine optimization (SEO) is another key player in boosting brand visibility. The catch with SEO and other online marketing strategies is that they demand a considerable amount of time, effort, and financial investment before you start seeing any real results.
If you’re after a quick boost for your campaign and want to see a fast return on your investment (ROI), pay per-click advertising is a smart option. With PPC services, you can maintain complete control over your paid search marketing efforts and achieve positive business outcomes through targeted strategies.
SEO vs. PPC: Which Strategy is Right for Your Brand?
To figure out whether PPC, organic search, or a mix of both digital marketing strategies is the best fit for your business, it’s crucial to understand your target audience and analyze their online behavior.
SEARCH ENGINE OPTIMIZATION
SEO is a powerful tool for boosting your organic traffic, enhancing brand awareness, building online credibility, and earning customer trust. However, many SEO firms will caution you that it typically takes about four to six months before you start seeing any real results from your SEO efforts. A study by Ahrefs revealed that only 5.7% of web pages manage to rank in the top 10 organic search results for a single keyword within a year of being published. Even those high-performing pages usually take between two to six months to break into the top 10.
Patience is key with SEO. Because of this, many marketers who lean heavily on organic search often find themselves falling short of their marketing goals within their desired timeframe. If you’re after an online marketing strategy that gives you full control, flexibility, and quick results, then pay-per-click marketing is definitely the way to go.
PAY-PER-CLICK
Over the years, pay per click advertising has established itself as one of the most effective and budget-friendly online marketing strategies. PPC allows businesses to manage their ad spending and ensure their brand reaches the right audience at the right moment and in the right place.
With pay-per-click marketing, you gain highly targeted visibility, which accelerates the customer buying process and enhances your conversion rates.
Ideally, combining SEO and PPC strategies yields the best results in driving targeted traffic. Integrated SEO and PPC campaigns maximize visibility, attract relevant traffic, and provide long-term advantages. However, if you’re working with a tight timeline to promote your brand and make a significant impact in your niche market, pay-per-click marketing might just be your best bet.
Power Up Your Sales with PPC Ads
Right Audience. Right Time. Right Strategy.
Let our experts manage your campaigns and help you dominate the search results with high-performing PPC ads.
Use Pay Per Click Marketing to Reach Customers Actively Searching for Your Products.
At Digital Romans Marketing Agency, we pride ourselves on being a go-to name in the world of pay per click internet marketing. Our dedicated team collaborates with a variety of industry experts and marketing professionals to help boost their leads, enhance brand visibility, and achieve their business objectives.
Over the years, our pay per click marketing firm has really honed in on what PPC is all about, how it can work wonders for different stakeholders, and what it takes to ensure your online success. If you’re still on the fence about whether pay per click is the right fit for your business, don’t worry—our PPC management team is ready to guide you.
Discover what PPC is and dive into the numerous ways pay per click advertising can elevate your business. Kick off your pay per click campaign today with the support of Digital Romans’ internet marketing experts!
What Is Pay Per Click and How Does It Work?
A report from Hanapin Marketing reveals that a whopping 79% of marketers see paid search marketing as a game-changer for their businesses. As a result, around 62% of industry professionals have indicated they plan to boost their PPC ad budgets in the coming years to attract new customers seeking their services.
According to Social Media Today, over 7 million advertisers shelled out a staggering $10.01 billion on pay per click ads in 2017 alone. It’s clear that pay per click has emerged as one of the most popular marketing strategies for driving higher returns on investment. But what exactly is pay per click, and how can it supercharge your digital marketing efforts?
The PPC experts at Digital Romans break down what paid search is and how it operates, helping you navigate the essentials of PPC management. By grasping the pay-per-click process, you’ll be in a much better position to launch successful campaigns. Dive into the world of PPC marketing and discover how our pay-per-click marketing agency can help you reach your goals.
What exactly is PPC?
Pay per click marketing is a paid search strategy designed to boost brand visibility, showcase offerings, and quickly engage specific audience groups. With PPC, advertisers only shell out money when someone clicks on their ads—hence the term “pay per click.”
When people think of PPC, they often picture Google ads. However, pay-per-click isn’t limited to just Google’s search results or its Display Network. Social media platforms like YouTube, Facebook, Pinterest, and LinkedIn also utilize the pay per click approach.
Over the years, our pay per click marketing firm has really honed in on what PPC is all about, how it can work wonders for different stakeholders, and what it takes to ensure your online success. If you’re still on the fence about whether pay per click is the right fit for your business, don’t worry—our PPC management team is ready to guide you.
PPC empowers marketers to strategically position their ads across various online platforms, ensuring their products and services catch the eye of their intended audience. So, the ads you encounter while browsing the web? Yep, those are pay-per-click ads!
What Are the Different Types of PPC Ads?
Now that you’ve got a handle on paid search, let’s dive into the various types of PPC marketing campaigns that can really boost your online presence and connect you with the right audience. Our pay per click advertising agency collaborates closely with your team to figure out the best PPC ads to help fill your sales funnel.
There’s a whole range of pay per click ads out there, tailored to meet your specific goals:
PPC marketing is all about using keywords to get your message out there. Services like Adwords help manage PPC campaigns by assigning values to various search terms and phrases, taking into account how often they’re searched, how tough they are to rank for, and how many other advertisers are vying for them. The more competition there is for a keyword, the pricier it gets.
When it comes to platforms like Google, there are only a limited number of pay per click advertising spots available. This means you have to compete to secure your place. Simply throwing more money at it won’t guarantee your ads will be more visible.
PPC ads, including Google’s, go through an ad auction process. This automated system helps search engines figure out which ads are relevant and valid for their search results pages (SERPs). To improve your ad position and reduce your cost per click (CPC), it’s crucial to achieve a solid Quality Score for your Google pay per click ads.
To get a good Quality Score, your ads need to resonate with your target audience, feature valuable keywords, achieve high click-through rates (CTRs), and lead potential customers to a well-optimized landing page.
Feeling overwhelmed with the idea of conducting a PPC audit and launching your campaign? Let our pay per click management company handle the technical details for you, so you can focus on what you do best.
1. Search Ads
Search advertising is the go-to method for paid search marketing. These ads pop up for potential customers who are already on the hunt for what your industry or brand has to offer online. Since they operate on a pay-per-click basis, they’re perfect for quick sales cycles or one-off promotional campaigns. Our pay per click advertising team highly recommends search advertising for businesses looking to attract strong, high-quality leads from new customers.
2. Display Ads
Display advertising is a powerhouse when it comes to reaching over 90% of online users. These ads show up on Google’s partner websites, targeting individuals who have visited sites related to your industry. By leveraging eye-catching images and compelling text, display ads grab the attention of online users and encourage them to take action. Our pay per click advertising agency suggests display advertising for companies with longer sales cycles and those targeting niche or luxury markets.
3. Social Ads
Social media advertising is the fastest-growing area within pay per click services. These ads show up on platforms like Facebook, LinkedIn, and Twitter, and are designed to reach potential customers based on their interests, networks, and hobbies, among other criteria. Social media advertising works best for brands that have an active presence on social platforms and are looking to connect with highly-targeted audiences.
4. Remarketing Ads
Remarketing is a fantastic strategy for connecting with high-converting customers and boosting your sales. These ads serve as gentle reminders for people who have already checked out your website, encouraging them to return and make a purchase. Compared to search advertising, remarketing tends to be more budget-friendly due to lower competition and a focus on specific customer segments. Our PPC marketing team leverages smart ad formats and extensions to drive impressive results for your PPC campaigns.
5. Google Shopping Ads
Google Shopping ads pop up in a carousel right above or next to the main Google search results. This setup lets potential customers see products and prices on Google SERPs before they even click on a website. Our PPC agency highly recommends Google Shopping for eCommerce businesses with a wide range of products that want to target customers who are ready to buy.
6. In-stream Ads
In-stream ads, often referred to as YouTube ads, are pay per click advertisements that show up in YouTube search results, on YouTube videos, and across video partners in the Display Network. These ads offer a unique and memorable way to showcase your brand. Recently, Facebook has jumped into the game with in-stream ads, allowing businesses to place their ads in prime spots and natural breaks within video content.
7. Gmail Sponsored Promotions (GSP)
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
8. Local Services Ads
Local service ads operate on a pay-per-lead model, which means you only pay for leads that actually come through. This type of advertising is available for select markets, such as HVAC companies, electricians, plumbers, and locksmiths. Our PPC firm collaborates with local service providers to enhance their visibility among their target audiences.
9. Amazon PPC Ads
Amazon advertising is becoming one of the most popular PPC services in the online world. With Amazon PPC ads, sellers can build brand awareness, increase sales, and drive more traffic to their stores by placing sponsored ads in key spots on the platform. At Thrive, we utilize our PPC experts’ technical know-how to streamline your Amazon PPC campaigns and boost your profit margins.
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Let Digital Romans create and manage high-performing PPC campaigns that put your brand in front of the right audience at the right time.
Why pay per click Marketing is a Game Changer for Your Business
pay per click advertising is a fantastic digital marketing approach that can significantly boost your conversions and enhance your return on investment. With data-driven PPC management services, you can create meaningful connections between your brand and potential customers, ultimately leading to greater profitability.
Let’s dive into the key advantages of investing in PPC advertising services:
Stay ahead of the competition with custom, highly relevant Google pay per click campaigns that truly resonate with your target audience. PPC gives you access to a treasure trove of marketing data to fine-tune your ad performance. You can customize every detail of your pay per click campaign, from keywords and audience targeting to placements and even the specific zip codes where you want your ads to appear.
1. Low Barrier to Entry
Paid search marketing provides a straightforward roadmap for both seasoned marketers and newcomers to dive into ad creation. Even if you feel like you’re lagging a decade behind your competitors in the pay per click arena, our reliable PPC management firm can help you get your campaign off the ground in no time.
2. Improved Brand Visibility
Investing in PPC management services is a guaranteed way to ensure your products and services pop up where your target customers are hanging out. PPC advertising effectively captures the attention of potential buyers during the awareness stage of your marketing funnel, helping more prospects and high-converting customers take notice of your brand.
3. Granular Targeting
Deliver tailored messages to your ideal customers based on their search habits, online behavior, and preferred platforms. pay per click services focus on reaching the most relevant audiences right when they’re ready to make a purchase decision. Plus, PPC lets you connect with specific customer segments based on factors like gender, age, location, and other demographics
4. Fast Results
One of the standout benefits of pay per click advertising is the ability to see immediate results once your campaign is live. After our PPC advertising company sets up your campaign, you can start noticing results almost overnight. Just remember, the first three months usually act as a testing phase, so to achieve better outcomes, you’ll need to gather valuable data and continuously refine your campaign’s performance.
5. Quick Experimentation
A/B split testing for PPC ads is a crucial element of your pay per click advertising strategy. PPC experts develop various versions of your ads to determine which campaign to launch and optimize for the highest conversion rates.
6. One-time Campaign Promotions
If you’re working with a tight budget and can’t commit to ongoing digital marketing, pay per click (PPC) services are a great option for launching one-time campaign promotions and running short sales cycles. PPC advertising is a smart, cost-effective way to showcase your new products and services online, allowing you to prioritize different campaigns based on your needs.
7. Immediate and Consistent Traffic
PPC management pairs beautifully with SEO to boost your brand’s visibility and attract targeted traffic to your website. It’s the quickest way to kick off paid search campaigns, jumpstart your marketing efforts, and draw in clicks and immediate traffic from potential customers who are genuinely interested.
8. Expansive Traction Channels
Various online platforms utilize the paid search advertising model to connect with a vast network of consumers. With pay per click advertising services, you can tap into multiple marketing channels to promote your brand and reach a wide audience across the internet.
9. Trackable Data
One of the best things about PPC advertising services is the measurable and trackable data they provide, which takes the guesswork out of campaign tracking and reporting. Google Analytics automatically keeps tabs on your campaign metrics, including view impressions, clicks, and conversions, giving you a clear view of how your pay per click campaigns are performing.
10. Total Customization
Stay ahead of the competition with custom, highly relevant Google pay per click campaigns that truly resonate with your target audience. PPC gives you access to a treasure trove of marketing data to fine-tune your ad performance. You can customize every detail of your pay per click campaign, from keywords and audience targeting to placements and even the specific zip codes where you want your ads to appear.
What is Search Engine Marketing?
PPC search engine marketing is a savvy digital marketing approach designed to boost a brand’s visibility on search engine results pages (SERPs) like Bing, Yahoo, and Google, specifically for targeted keywords. The goal is to drive more traffic through well-optimized ads and ultimately increase conversions on the website being promoted.
In the past, SEM encompassed both SEO and paid search marketing. Nowadays, however, search engine marketing is understood to mean only paid search advertising. It’s also commonly known as pay per click or paid search.
As more consumers turn to online shopping, PPC search engine marketing has become an essential part of digital marketing. SEM enables advertisers to pay only for the impressions that lead to actual visitors. Each visitor not only boosts your traffic but also helps improve your organic search rankings, making it one of the quickest ways to enhance both traffic and conversions.
How Does SEM Work?
Search engines use algorithms to deliver the most relevant search results based on users’ information, like their location and online activity. Sponsored ads typically show up at the top of the search engine results pages (SERPs) or right next to the first organic result.
At the heart of pay per click (PPC) search engine marketing are keywords. To reach the right audience, you need to pinpoint the brand-related keywords that potential customers are likely to use when searching for your products and services online.
SEM takes your keyword management to the next level. It lets you set extra parameters to decide when your PPC ads should show up and who gets to see them. Our PPC agency leverages various SEM platforms, including Google AdWords, Bing Ads, and Yahoo Search Ads, to place your ads at the top of SERPs and connect your brand with high-intent searchers all over the web.
As a trusted pay per click advertising agency, we invest in cutting-edge keyword research tools to gather essential data, such as keyword search volume and competition levels. After identifying your target search terms, we also figure out which negative keywords or irrelevant phrases should be left out of your keyword lists.
Our PPC experts organize your account and craft engaging ad copy to help you win the ad auction. With PPC search engine marketing, you can display your ads more frequently at a lower cost. By optimizing your ad campaigns and boosting your Quality Score, you gain insights into your audience and competitors, allowing you to create competitive pay per click campaigns that deliver results.
Give your website the attention it deserves. Partner with our SEM agency and let us guide you to success in PPC search engine marketing.
Why is SEM Important in Digital Marketing?
Search engine marketing (SEM) includes a variety of paid advertising strategies that can help boost your website’s visibility and set your brand apart in the fiercely competitive online landscape. The more prominently your products show up on search engines, the more visibility and engagement you can expect.
With PPC (pay per click) search engine marketing, you can:
- Instantly reach your target customers
- Drive more traffic to your site through increased ad visibility
- Compete for keywords your rivals are targeting
- Build brand awareness
- Maximize your investment in AdWords
- Connect with local audiences
- Attract more qualified leads
- Strengthen your mobile marketing initiatives
Let our SEM agency help you craft effective SEM campaigns. We not only explain what paid search is, but our PPC marketing team also keeps up with the latest web trends and industry developments to enhance your paid search efforts and lead you toward success.
01.
Keyword Research & Analysis
02.
Landing Page Conversion Optimization
Boost both the quantity and quality of your leads with our pay per click marketing expertise. We focus on crafting compelling headlines, using effective keywords, writing engaging content, and placing clear calls-to-action (CTAs) on your landing pages. Our PPC agency seamlessly combines SEO with PPC best practices to encourage online users to take the actions you want them to.
03.
PPC Management
Join forces with our pay per click agency and attract immediate, qualified traffic to your landing pages without the usual stress. Our team takes care of everything—from keyword research and strategy development to launching your PPC campaigns and monitoring performance, including A/B testing for your ads. Choose our PPC company for campaigns that drive conversions while staying within your budget.
04.
Paid Search Advertising
05.
Conversion Rate Optimization (CRO)
06.
Social Media Advertising
07.
Amazon PPC
08.
YouTube Ads
Why Digital Romans' PPC Services Stand Out from the Competition
Digital Romans Digital Marketing Agency is a well-respected pay per click firm dedicated to your success. We infuse our extensive expertise and industry knowledge into every PPC campaign we manage. Whether it’s conducting a PPC audit, setting up accounts, or managing ads and monitoring campaigns, you can count on us to give our absolute best to enhance your online performance.
Here’s what you can look forward to when you partner with our pay per click marketing agency:
Comprehensive PPC Audit
At our PPC advertising firm, we make sure every part of your PPC campaign is in sync with your goals and follows industry standards. We dive deep into PPC audits to spot any potential issues in your campaign, tweak your strategy, and boost your campaign’s effectiveness. Our paid search experts take a close look at your key performance indicators (KPIs), account structure, remarketing strategies, and analytics.
Detailed Reporting
As your go-to pay per click marketing firm, we keep you in the loop about your online activities and how your campaign is progressing. We deliver tailored campaign reports that include your Google Analytics results, keyword rankings, and overall performance. Plus, our PPC management agency gives you access to our client dashboard, so you can keep an eye on your campaign in real time.
Google Premier Partner
Thrive is thrilled to be part of the prestigious Google Premier Partners list. This recognition means our PPC agency ranks among the top 3% of Google Partners in the U.S. Our team consists of certified Google Ads PPC specialists who bring a wealth of industry experience and digital marketing expertise to the table.
Customer-Focused PPC Company
At our PPC advertising agency, we truly believe in amplifying our clients’ voices, and we work diligently to prove it. During our first consultation, we identify your marketing goals and assess your current campaign performance to offer you data-driven recommendations. We also schedule monthly meetings with your project managers and keep our communication lines open, so you can discuss your PPC campaign strategy whenever it suits you.
Multi-Location
PPC
Are you running a business that caters to multiple locations and a varied customer base? Our PPC management team specializes in creating a multi-location PPC strategy designed to make the most of your advertising budget while delivering tailored PPC ads to your ideal audience. We structure your PPC campaigns by ad group and location, customize your callout extensions and site links, and craft personalized ad copy that resonates with your customers.
Your Dedicated Pay Per Click Experts
At Thrive, we strive to simplify the often technical and overwhelming world of search engine marketing for you. When you partner with our pay per click agency, you’ll have a dedicated point of contact who will oversee your PPC campaign and answer any questions you might have. Think of our pay per click advertising agency as your very own outsourced online marketing team, ready to help you succeed.
Use Pay Per Click Marketing to Reach Customers Actively Searching for Your Products.
At Digital Romans Marketing Agency, we pride ourselves on being a go-to name in the world of pay per click internet marketing. Our dedicated team collaborates with a variety of industry experts and marketing professionals to help boost their leads, enhance brand visibility, and achieve their business objectives.
Over the years, our pay per click marketing firm has really honed in on what PPC is all about, how it can work wonders for different stakeholders, and what it takes to ensure your online success. If you’re still on the fence about whether pay per click is the right fit for your business, don’t worry—our PPC management team is ready to guide you.
- Establish yourself as a leader in your industry
- Cut down on development and management costs
- Enhance the scalability of your website
- Showcase what makes you stand out
- Safeguard your brand's reputation
- Increase your website's profitability over the long term
- Offer a tailored experience for your customers
- Foster a positive connection with your brand
With a custom website, you get to control every little detail of your design and functionality. Thrive’s talented website design and development team makes sure that your site’s navigation, layout, color scheme, and graphics truly reflect your brand’s character. Even more importantly, we optimize your website for search engines, helping you improve your online rankings and connect with your target audience.
We worked with largest
global brands
PPC advertising, or pay per click advertising, is a paid online strategy that lets your business showcase ads all over the internet. You can get your company noticed in search results, on various websites, and even on social media platforms. These ads can come in the form of text, images, or even videos.
One of the great things about PPC advertising is the variety of targeting options it offers. For example, you can target based on:
Device
Location
Interests
Unlike traditional advertising, which often requires upfront payment, pay per click advertising works on a different pricing model. You only pay when someone actually clicks on your ad, which is why it’s called pay per click.
An ad network is essentially a platform that helps deliver your ads to potential customers. A prime example of an ad network is Google Ads, which was previously known as Google AdWords. If you’re looking to create PPC ads, you’ll likely use an ad network like Google Ads, Facebook, or Microsoft Advertising.
These networks can connect you with various audiences and offer unique targeting options. For instance, using Microsoft Advertising allows you to promote your business on Bing and other websites that are affiliated with Microsoft. On the other hand, Facebook gives you access to its vast user base, opening up even more opportunities for your ads.
What exactly is PPC ad spend? Well, ad spend, or advertising spend, is basically the budget you set aside for your ad networks. It reflects how much you're ready to invest, whether that's on a monthly or yearly basis. Typically, when businesses talk about ad spend, they're referring to their monthly budget.
For instance, let’s take a look at a company that has a monthly ad spend of $5000:
Total monthly ad spend: $5000
Facebook ad spend: $800
Google Ads ad spend: $2500
Instagram ad spend: $800
Microsoft Advertising ad spend: $900
With PPC advertising, you have the flexibility to tailor your ad spend to meet the specific needs of your business and your audience. Whether you choose to focus all your budget on a single platform like Google Ads or spread it across several networks, the choice is yours. If you're feeling a bit lost about where to allocate your ad spend or how much to invest, don’t hesitate to reach out to WebFX.
We’ve successfully managed over 650 PPC campaigns and can help you determine a sensible ad spend for your business when you opt for our expert PPC management services.
Absolutely! Ads that pop up in search results snag over 45% of all page clicks. Even more impressive, folks who click on these ads are twice as likely to make a purchase compared to those who stumble upon your site organically, meaning they didn’t click on an ad.
With PPC ads, you’re tapping into an audience that’s already in the buying mindset, which can really boost your sales figures. Plus, these ads typically offer an average return on investment (ROI) of $2 for every dollar you spend. If you’re using Google Ads, that ROI can jump to a whopping $8.
So yes, people don’t just click on online ads; they also take action, like making a purchase.
The cost of a PPC ad campaign can vary widely depending on your business, industry, and strategy. On average, small to midsize companies can expect to spend anywhere from $300 to $100 million per month. This range covers your ad spend and any extra costs, such as management services from a PPC agency, which can really influence your total PPC expenses.
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