SEO is the process of optimizing your website to rank higher on search engines like Google, increasing organic traffic. Results typically take 3–6 months to materialize, as search engines need time to crawl and index changes. Factors like competition, website age, and strategy impact the timeline.

SMM boosts brand visibility, engages audiences, drives website traffic, and fosters customer loyalty. Platforms like Facebook, Instagram, and LinkedIn allow targeted advertising, helping you reach specific demographics. Consistent, high-quality content and analytics refine your strategy for better ROI.

A well-designed website ensures usability, mobile responsiveness, and fast loading speeds, which improve user experience and SEO rankings. Poor design can drive visitors away, harming conversions. It also reflects your brand’s credibility and aligns with marketing goals like lead generation.

PPC is a paid advertising model where you pay per click (e.g., Google Ads), delivering instant traffic. SEO focuses on organic rankings through long-term optimization. While PPC offers quick results, SEO builds sustainable growth. Combining both maximizes visibility and ROI.

Track metrics like website traffic, time spent on pages, social shares, lead generation, and conversion rates. High-quality content should educate, engage, and drive action. Tools like Google Analytics and keyword rankings help assess performance and refine your strategy.